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Transitioning from head of marketing at a company to freelancing was exciting — and yes, a little nerve-wracking. Leaving a salaried role brings responsibility: your own name, your reputation, your livelihood. That “healthy anxiety” keeps you sharp, reminding you that every decision matters. But here’s the thing: even when you’ve run big marketing operations, even when you’ve been around the block, you still get things wrong. And that’s okay — as long as you listen, learn, an

We live in a post-truth society. Trust in institutions, media, and even brands is at an all-time low. According to Edelman’s 2024 Trust...

Manufacturing and engineering businesses are the backbone of the UK economy – but when it comes to marketing, many firms admit they...

Want to stop second-guessing your social media strategy? With over 77% of UK adults using social media daily and platforms like...