Being Social should be a cornerstone of your business
Social Media is one of the most powerful tools your organisation can use to grow – but only when it's used with purpose and consistency. For some businesses (Consumer sales) Social is a Pivitol sales channel, However for most B2B (Business to Business) it should be viewed as a channel to connect, influence and position.
Many organisations face the same challenges and if these resonate with you, you are not alone:
“We post now and then but don’t have a clear plan.”
“We’re on all the platforms, but nothing’s really working.”
“We’re not sure what to say, or who we’re saying it to.”
“We’ve tried boosting posts but don’t see much return.”
“We know we should be doing more, but don’t have the time or headspace.”
We help you simplify, strengthen and scale your social media so it actually delivers value – not just noise.
Let's help you build your audience and social reach
Strategy & Planning
We’ll help you build a clear, audience-focused social media plan that aligns with your wider marketing goals.
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Platform selection and positioning
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Audience and content strategy
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Hashtag research and post scheduling
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Brand tone of voice and visual consistency
Content Creation
We create engaging, relevant content that speaks to your audience and gets results.
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Graphics, reels and video clips
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Captions, copywriting and calls-to-action
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Campaign-based or evergreen content
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Designed to boost visibility and interaction
Social Media Management
Let us take care of the day-to-day so you can focus on the bigger picture.
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Account monitoring and scheduling
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Community management and engagement
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Reporting and insights
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Optimisation and recommendations
Why Social Media matters?
Social media isn’t just about likes – it’s about building relationships, growing your reach and turning interest into action.
The Numbers Speak for Themselves
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77% of UK adults use social media daily. (Source: Ofcom)
Brands with an active social presence see a 24% increase in customer trust. (Source: Sprout Social)
71% of consumers are more likely to recommend a brand they follow on social media. (Source: Social Media Today)
Organisations that post consistently see up to 2x more website traffic from social platforms.
Where Your Audience Is: Active Users by Platform (UK, 2025)
Understanding where your audience spends their time online is crucial for effective social media marketing. Here's a snapshot of the most popular platforms in the UK:
YouTube: 54.8 million users – the highest reach among UK online adults, with 94% visiting the platform in May 2024. ​
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Facebook: 38.3 million users – representing 55.2% of the total UK population and 64.6% of the eligible audience (aged 13+). ​
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Instagram: 33.4 million users – accounting for 48.2% of the total UK population and 56.3% of the eligible audience. ​
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LinkedIn: 45 million members – equivalent to 64.9% of the total UK population, making it a key platform for professional networking. ​
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TikTok: 24.8 million users aged 18 and above – with 74% of online 18–24-year-olds using the platform, highlighting its popularity among younger demographics. ​
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WhatsApp: Reaches 87% of UK online adults – with 64% accessing it daily, making it the most-used messaging service in the UK. ​
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X (formerly Twitter): 22.9 million users – representing 33% of the total UK population, though recent trends indicate a decline in user engagement.
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Pinterest: 15.5 million users – accounting for 22.4% of the total UK population, with a strong focus on visual inspiration and product discovery. ​
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Reddit: 24.6 million users – with 71% of 18–24-year-olds and 63% of 25–34-year-olds using the platform, emphasizing its growth among younger audiences.
Let's make Social Media work for you!
Whether you want to raise awareness, drive sign-ups, or simply show up more consistently – we’ll help you do social better.